Our team is as diverse as the cultures we serve!

At AV Communications, we believe that the ethnic consumer like any consumer, views the world – and advertising- through their own cultural filters; filters formed by language, religion, values, shared experiences that go beyond what can be externally observed. Which is why, when we conceptualize and develop advertising campaigns, we go beyond merely adding subtitles, changing the language in typesetting, voice-overs or casting ethnic-looking models. We look into relevant attitudes and cultural cues. We respect their unique experiences; thus, delivering advertisements that resonates to the ethnic consumer.

At AV Communications we value multiculturalism which is why we built our agency with a team that brings in insights from different parts of the world...and assimilate their cultures and creativity in Canada. Our team mates come from China, India, Colombia, Philippines, Bosnia, Russia and Hong Kong. We also see multiculturalism dynamically alive in the streets right down to our supermarket shelves. The colours of brand loyalty are ever changing, and for services and products to remain relevant, advertisers have to speak to different segments of the market that are as diverse as the countries and cultures they come from. It is our mandate to build an emotional connection between the mainstream brand and the ethnic consumer. This passion is apparent in every project we undertake.

Best practices that are governed by fairness, appreciation and concern for each other in all we do. Our Agency is committed to getting the job done in an effective and efficient manner in accordance with our client’s objectives. We show ownership of our actions. And we work collaboratively across functions to achieve our common goals, while respecting each other’s uniqueness and points of view.

Industry Affiliations
• Advertising Club of Toronto
• Canadian Immigrant
• Black Business and Professional Association
• Philippines Chamber of Commerce, Toronto
• South Asian Group of Professionals / Indo Canadian Chamber of Commerce
• Chinese Professionals Association of Canada (TBC)

The Advertising Review Board of the Government of Ontario recently appointed AV Communications as one of the few multicultural agencies to provide strategic advice on diverse language communications in Ontario as well as develop creative communications and public relations programs for multicultural communities based on as and when appointed by the ministry or government agency client.

As a qualified agency, AV Communications will be expected to adapt mainstream advertising and marketing communications for multicultural audiences or develop new ones; design & produce creative materials as well as prepare media recommendations and media plans to reach multicultural audiences. Having successfully qualified for inclusion in this pool, AV Communications will be invited to bid for assignments pertaining to the multicultural marketing communications services for various campaigns & projects for the Ministries and Agencies for the Ontario Government.