Multicultural Festivals & Brand Positioning New patterns in shopping behavior have precipitated changes in the marketing strategies of various companies. Up until a decade ago, Christmas season was the major shopping season and all new products were planned & launched accordingly. In recent years, the focus of...Read More				ETHNIC MARKETING- Where from here? Canada and its 30 million inhabitants reflect a cultural, ethnic and linguistic makeup that is probably the most diverse in the world; and a strikingly beautiful aspect of this diversity is that, not only is it a fundamental characteristic of Canada’s constitution but also that Canadians truly believe in the virtues of ...Read More
			Ethnic Festivals In The First Quarter Let’s update ourselves about some important festivals being celebrated in Canada during the first quarter of the year. January: Guru Gobind Singh Gurpurab: The birth anniversary of the 10th Guru of the Sikhs is...Read More				Multicultural agency keeps up with Canadians Canada is one of the most culturally diverse nations in the world. By 2017, one in five Canadians could be a member of a visible minority, according to a Canadian Heritage study, and as Canada’s culturally diverse population evolves, so, too, will the colours of brand loyalty...Read More