Broadcast, Print and Out-of-Home Advertising
Unlike mainstream media, ethnic media is diverse, segmented and to a certain extent obscure since it is not easily accessible in the larger scheme ofthings. Most of the time, the publishers/editors are community leaders who do not have the resources to aggressively promote their vehicles to mainstream advertisers. Still, these ethnic publications remain an effective medium for reaching out to the diverse communities they serve. AV Communications has an unparalleled data base of ethnic media vehicles with over 300 media partners and the relationships are still growing.
PRINT
ethnic publications- Newspapers, Magazines, Community Directories
Newsletters of organizations/associations
Ethnic events' souvenir programs
BROADCAST
Ethnic Radio: Radio commercials, Portion Sponsorships, Talk Shows, Games/gimmicks
Ethnic TV: TV commercials, Portion Sponsorships, Talk Shows, Informercials
OOH
Billboards / Human billboards / Transit ads
Shopping Malls / Food court advertising
Street furniture (benches) / Portalet advertising in construction sites
Elevator/ Laundromat/ TV monitors in doctor’s clinics