Digital Media, Web Development and
Online Advertising / Interactive

Most multicultural consumers are online savvy. They search for jobs over the internet. They stay in touch with their familes and friends all over the world through email. They keep close contact with what is happening back home through community portals. They use cell phones and web-cams that keep them connected to their relatives and friends in their country of origin in real-time.

Studies show that internet usage among ethnic communities is higher than the national average.

Because of this, online is always part of the media line-up in most of our campaigns. Through the years, we have identified popular portals for each community; we have conducted online surveys in partnership with major ethnic websites. Often, clients have websites with a generic appeal that fail to speak to the needs of any particular groups. Some content may not be relevant or the language may be a barrier. In cases such as these, we recommend adding a microsite to their existing website that caters to a particular group, bringing them customized information, making the brand truly relevant to them.