Media Planning & Buying

At AV Communications we have developed customized media software which has proven to be an indispensable tool in the accurate and effective planning and buying of ethnic media. Unlike mainstream media where Reach and Frequency is effectively achieved using a few, popular publications/programs, ethnic media operates in the inverse. Reach and frequency is achieved by being omnipresent, by being in as many ethnic publications, radio programs, online portals, TV shows as possible. The reason is that the majority of ethnic media has limited reach – geographically and in circulation quantity. Hence, at AV Communications we make sure that we constantly update our database with new ethnic publications, radio programs, TV shows and other non-traditional avenues.

Our detailed media services include:
• Media research, analysis and evaluation
• Ethnic Media Planning and Buying with over
• 300 ethnic media publications and stations for buying TV, Radio, Print, Web, OOH
• Media monitoring
• Campaign monitoring and evaluation
• Competitive monitoring

We are able to successfully accomplish our tasks and reach the print, radio & TV nationwide through AV Comm’s ethnic media planning and buying software: EthniTrak