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Ethnic Canadians prefer consuming media on the smaller screen

By January 23, 2018 No Comments
close up of female hand using a smartphone

According to the first-of-its-kind survey, TV has lost its prevalence in usage to the smartphone, with 82% of respondents identifying the latter in their top-three devices for media consumption with only 42% identifying the former. The article points out that this may be due to more than 60% of the respondents finding the internet to be the most credible source of information.

To find out more about the study, email us here.