Multicultural Minute

Media Habits of Ethnic Canadians

multicultural media habit survey

AV Communications, together with Dig Insights, did a joint study on the media habits of 1,500 ethnic Canadians across the country.

Here are some interesting findings the survey revealed.

Newcomers find online/internet as a more credible source of information than traditional media

information source infographics
newcomers social media time infographics

Newcomers share different types of content on social media

content types shared on social media infographics

Interested to find out more insights from the study that includes a deep dive into each of the top 5 ethnic communities? Drop us a note and we’ll be glad to help.