AV Communications, together with Dig Insights, did a joint study on the media habits of 1,500 ethnic Canadians across the country.
Here are some interesting findings the survey revealed.
Newcomers find online/internet as a more credible source of information than traditional media
Newcomers share different types of content on social media
Interested to find out more insights from the study that includes a deep dive into each of the top 5 ethnic communities? Drop us a note and we’ll be glad to help.