AVcommunications’ video series #DearCanada has been selected as a Shorty Social Good Award Finalist (Immigration & Refugees Category).
#DearCanada was borne out of a keen desire to support and inspire new Canadians in their immigrant journey. This multi-platform diary is a cultural mosaic of personal stories, a ‘slice of life’ shared by immigrants through digital storytelling. We received submissions ranging from funny anecdotes to narratives that are inspiring, challenging, and engaging viewers one powerful story at a time. The stories ran the gamut of the immigrant experience—from the ordeal of finding a place to stay and suffering through bedbugs to the tale of the Syrian refugee being embraced by a stranger in a downtown Toronto subway station.
We initiated the #DearCampaign in social media and established a Facebook community page as a home for both produced videos and user-submitted content. The overwhelmingly positive feedback on social media show that Canadians uphold the value of inclusion and respect for individual dignity. Since its May 2008 launch, #DearCanada continues to tell the story of what it means to be a Canadian immigrant.
The Shorty Social Good Awards honour the social good initiatives brands, agencies & nonprofits are taking to make our world a better place. While the Shorty Awards have long-recognized the best of social media, this competition includes efforts made by organizations to improve sustainability and diversity internally, foster globally-minded business partnerships and increase employee community and civic engagement. Finalists were selected by the Real Time Academy of Short Form Arts & Sciences, comprised of advertising, media, entertainment and technology luminaries. The group includes Ogilvy Vice President of Social Change Kate Hull Fliflet, Matchfire Founder and CEO Chris Noble, Former White House Creative Director and Digital Strategist Ashleigh Axios, ATTN: Partner Brad Haugen, and more. Winners will be announced at the live ceremony on November 15 in New York City.
AVcommunications presents Canadian and global brands with a voice that resonates with ethnic Canadians. Similarly, the agency advocates for social good and fulfills its duty to give immigrant Canadians a platform for their voice to be heard.