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Effectiveness has its rewards

By January 8, 2019 No Comments
Summit MEA Winner 2018

AVcommunications is a Platinum winner in the 2018 Summit Marketing Effectiveness Award (MEA) for their “Smart Choice” campaign with Arbor Memorial.

The winning campaign under the Social Media category presented Arbor Memorial as a smart investment choice—an indispensable investment as death is inevitable. Business results showed this campaign effectively turned a repulsive topic among its target Chinese audience into a piece of well-received advice. We’re proud to be one of the only 9% recognized as winners among more than 1400 international entries.

The Summit MEA recognizes and rewards agencies for work that produced results-based effectiveness with innovative, leading-edge, and strategic creatives. It is unique because the premise of the judging criteria is that marketing communications should change, influence, or reinforce an audience’s knowledge, attitudes, or beliefs.

On its 25th year, the Summit Awards organization has established itself as a premier arbiter of excellence in the marketing communications industry. Find out more about their programs here.

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