2021 Multicultural Strategy Tip #1
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How do you tap the 10M multicultural market this year? In this blog series, we give you five strategies that you can use as a guide when you formulate your marketing plans for the multicultural audience in 2021.
Be inclusive. Develop a Multicultural Marketing Model.
THE FACTS: Consumers are demanding diversity with the rise of Black Lives Matter movement and call for representation for black, indigenous, and people of colour (BIPOC).
How can your brand be more inclusive?
OUR TAKE: Start by building a multicultural marketing model. Connect to customers through a cultural lens – authentically. Language is part of this, but not entirely as many multicultural audiences are of mixed heritage or speak multiple languages. Look beyond the ethnic background and identify the right passion points and hotspots for your audience.