Ethnic Canadians prefer consuming media on the smaller screen

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In a recent article, Media in Canada highlighted some findings from a recent joint study by AV Communications and Dig Insights that looked at the media consumption habits of 1,500 ethnic Canadians across the country.

According to the first-of-its-kind survey, TV has lost its prevalence in usage to the smartphone, with 82% of respondents identifying the latter in their top-three devices for media consumption with only 42% identifying the former. The article points out that this may be due to more than 60% of the respondents finding the internet to be the most credible source of information.

To find out more about the study, email us here.