Ethnic Canadians prefer consuming media on the smaller screen

ethnic-smartphone.jpg

In a recent article, Media in Canada highlighted some findings from a recent joint study by AV Communications and Dig Insights that looked at the media consumption habits of 1,500 ethnic Canadians across the country.

According to the first-of-its-kind survey, TV has lost its prevalence in usage to the smartphone, with 82% of respondents identifying the latter in their top-three devices for media consumption with only 42% identifying the former. The article points out that this may be due to more than 60% of the respondents finding the internet to be the most credible source of information.

To find out more about the study, email us here.

AV spreads its wings

AV Communications was a category winner in the ANA Multicultural Excellence Awards announced during the 19th Annual Multicultural Marketing and Diversity conference held in Miami Beach, Florida.

blog-ana-awards.jpg

Participating in the competition for the first time, the agency competed against entries in North America and was the Print category winner for their entry ‘Spread’ for BMW Canada's Chinese New Year campaign. In line with the Year of the Rooster, the campaign creative focused on the animal's ability to ‘spread its wings’—as the only bird in the Chinese zodiac—and visually related it to BMW's next-generation vehicle and wish for the community's continued progress into the future.

The Multicultural Excellence Awards presented by ANA (Association of National Advertisers) recognizes the year's best multicultural advertising campaigns.