AV spreads its wings

AV Communications was a category winner in the ANA Multicultural Excellence Awards announced during the 19th Annual Multicultural Marketing and Diversity conference held in Miami Beach, Florida.

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Participating in the competition for the first time, the agency competed against entries in North America and was the Print category winner for their entry ‘Spread’ for BMW Canada's Chinese New Year campaign. In line with the Year of the Rooster, the campaign creative focused on the animal's ability to ‘spread its wings’—as the only bird in the Chinese zodiac—and visually related it to BMW's next-generation vehicle and wish for the community's continued progress into the future.

The Multicultural Excellence Awards presented by ANA (Association of National Advertisers) recognizes the year's best multicultural advertising campaigns.