2021 Multicultural Strategy Tip #1

2021 Multicultural Strategy Tip #1

How do you tap the 10M multicultural market this year? In this blog series, we give you five strategies that you can use as a guide when you formulate your marketing plans for the multicultural audience in 2021.


Be inclusive. Develop a Multicultural Marketing Model.

THE FACTS: Consumers are demanding diversity with the rise of Black Lives Matter movement and call for representation for black, indigenous, and people of colour (BIPOC).

How can your brand be more inclusive?

OUR TAKE: Start by building a multicultural marketing model. Connect to customers through a cultural lens – authentically. Language is part of this, but not entirely as many multicultural audiences are of mixed heritage or speak multiple languages. Look beyond the ethnic background and identify the right passion points and hotspots for your audience.

To learn more about our multicultural strategies, see tip #2 and contact Shaharyar Irfan and Gideon Lin.


AVC CEO Joycelyn David tells Narcity why multiculturalism is key to growing your Canadian business in 2021

AVC CEO Joycelyn David tells NARCITY why multiculturalism is key to growing your Canadian business 2021

From 2021 to 2023, Canada aims to bring 1.2 million immigrants to compensate for the shortfall in 2020, the year hit by a global pandemic.

With over a million new people entering Canada from different parts of the world, Canadian businesses need to start thinking about turning this diverse audience into new customers.

"The future is bright because the market has awoken to something we’ve known for 20 years, diversity is good for business."

— AVC CEO Joycelyn David shares in her interview with Narcity.

These newcomers are not the only source of growth. So are the diverse Canadians who are now living in the country. That is why multiculturalism is a key factor to consider when marketers formulate their growth strategy for 2021.

David reveals five ways on how Canadian businesses can successfully tap into the multicultural market. Read the full article, click here.

For Canadian brands who would like to dip their feet into multicultural marketing, start by chatting with the experts. Contact Shaharyar Irfan, or Gideon Lin.