Summit Creative Award

AVC takes GOLD at the 2019 Summit International Creative Awards

AVC takes GOLD at the 2019 Summit International Creative Awards

Out of more than 4,500 submissions from 27 countries, AVC won GOLD in the 2019 Summit Creative Award competition for its creative work for Arbor Memorial.

Arbor Memorial
SCA Summit Creative Award

The Summit Creative Award recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 25th year, the Summit Creative Award has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.

This year’s panel of esteemed international judges included professionals representing the following countries: Australia, Brazil, Bulgaria, Canada, Chile, Germany, Kazakhstan, Sweden, Ukraine, United Kingdom, and the United States.

Congratulations to our Art Director Zeno Lam and the entire AV Communications Inc., and Arbor Memorial Inc. team!


Canada welcomed more than 400,000 new international students in 2019

Canada welcomed more than 400,000 new international students in 2019

India remains the leading international student source country by a wide margin. In 2019, nearly 140,000 study permits were issued to Indian nationals, representing 35 per cent of all study permits issued.

Chinese nationals received 85,000 study permits or 21 per cent of all those issued.

South Korea was a distant third at 17,000 study permit or 4 per cent of the total.

Rounding out the top ten were France, Vietnam, Brazil, Iran, Nigeria, the United States, and Japan.

Canada now has the fourth-largest international student population in the world behind the United States, the United Kingdom and Australia.


AVC survey reveals media habits of ethnic Canadians

AVC survey reveals media habits of ethnic Canadians

34% of multicultural Canadians prefer to receive in-language communication when dealing with brands. Our recent insights study of “Media Habits of Ethnic Canada” is available for free. Contact us today.


H&M Canada

Congrats to our amazing client H&M for their first-ever collection with designer Angel Chen.

Congrats to our amazing client H&M for their first-ever collection with designer Angel Chen.

H&M announced its next designer capsule collection, with Angel Chen, due out this September 2019. Chen is the first Chinese designer to have collaborated on a designer capsule with the fast-fashion giant, according to an announcement by WWD.

H&M Canada

“When I was designing the capsule, my priority was to reflect Chinese culture and my brand identity in a meaningful way, sell through became secondary,” Chen shared in a statement to WWD. “I chose some iconic looks from my archive, and gave it an update in colorway, material and details. For example, we used 100 percent recycled nylon mesh fabric to construct my bodysuit, and that came out of a discussion I had with H&M on how to integrate sustainability into my brand.” Per the announcement, the designs are “based on the spirit of Chinese martial arts,” featuring “elements such as pine tree, bamboo, dragon, and crane.” The collection will range from about $9 to $217.


Joycelyn David

Press Release – Change in Ownership at AV Communications

New chapter in AVC History

TORONTO, June 27, 2019 — AVcommunications, one of Canada’s leading multicultural advertising and marketing agencies, announces a change in ownership from co-founders of the firm, Anna Maramba and Marvi Yap, to Joycelyn David. 
 
Ms. David will oversee agency operations and the strategic direction of the firm. She will be assisted by members of the core management team, Shaharyar Irfan, Business Director of AVcommunications and Managing Director of its subsidiary Digital Avenue East (DAVE), and Zeno Lam, Creative Director of AVcommunications and DAVE. Mr. Irfan and Mr. Lam have been with the agency for several years.
 
“Steering AVcommunications into the agency that it has become today is the realisation of a vision,” said Ms. Maramba and Ms. Yap in a joint statement. “As we move on to pursue other interests and opportunities, we are certain that AVcommunications, under the leadership of Joycelyn, will continue to build upon the values the agency was founded on: the steadfast commitment to client and employee success, and the earnest desire to serve multicultural communities. We thank our clients, employees, and partners for the privilege of working with them. It has been a remarkable and exceptional sixteen years.”

On behalf of the agency, Ms. David and Mr. Irfan issued this statement:
 
“AVcommunications was born from humble roots and a big vision. Over the years, Anna and Marvi have shown that with sheer hard work, dedication, and commitment, anything can be achieved.

Through their leadership, AVcommunications has become the award-winning agency it is today, garnering recognition from CASSIES, Shorty for Social Good Awards, Marketing Awards and NAMIC Excellence in Multicultural Marketing Awards. The agency also has grown, with the launch of AVxperiential and AVinsights, along with the Tencent partnership and Digital Avenue East formation. 

With each milestone, Anna and Marvi trained and mentored many employees along the way. They provided many immigrants with first-time Canadian experience, allowing them to jump-start their careers. Their desire to run a successful agency while simultaneously serving the community is now deeply ingrained in the company’s culture.

As we usher in a new chapter in the firm’s history, we will continue to focus on the agency’s commitment to creative excellence and client success. We are grateful for — and humbled by — the trust and confidence Anna and Marvi have in us. The two advertising gurus leave a lasting legacy that is far-reaching. We wish them the very best.”
 
About AVcommunications

AVcommunications is one of Canada’s leading multicultural advertising and marketing agencies. As a full-service agency with multiculturalism embedded in its core, we are a talented team of designers and strategists who seek to build emotional connections between mainstream brands and the ethnic customer. We are proud to serve clients such as Western Union, BMO, Randstad, World Vision, Tim Hortons, Arbor Memorial, WINNERS, ROM, H&M, Estee Lauder, MAC, CLINIQUE, CUSO and Cineplex.


Effectiveness has its rewards

Effectiveness has its rewards

AVcommunications is a Platinum winner in the 2018 Summit Marketing Effectiveness Award (MEA) for their “Smart Choice” campaign with Arbor Memorial.

The winning campaign under the Social Media category presented Arbor Memorial as a smart investment choice—an indispensable investment as death is inevitable. Business results showed this campaign effectively turned a repulsive topic among its target Chinese audience into a piece of well-received advice. We’re proud to be one of the only 9% recognized as winners among more than 1400 international entries.

The Summit Creative Award recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 25th year, the Summit Creative Award has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.

This year’s panel of esteemed international judges included professionals representing the following countries: Australia, Brazil, Bulgaria, Canada, Chile, Germany, Kazakhstan, Sweden, Ukraine, United Kingdom, and the United States.

Congratulations to our Art Director Zeno Lam and the entire AV Communications Inc., and Arbor Memorial Inc. team!


Marketing Awards

AVC wins CMA Award in Branded Content and Promotion for Little MAC.

AVC wins CMA Award in Branded Content and Promotion for Little MAC.

Every year, the Marketing Awards jury brings together over 90 of the top creative minds from all sides of the Canadian advertising and design industry to curate the most standout work in four main sectors: Advertising, Design, Multicultural and Craft, with categories spanning Digital to Branded Content, to Direct, OOH, PR and others.

The Gold M trophy is a symbol of top-rated creative excellence and the highest calibre of execution, and the Marketing Awards Annual showcases the best of Canadian creativity across all disciplines, from coast to coast.

AVC won in the Branded Content and Promotion category for its work with MAC Cosmetics.

MAC Cosmetics had a perception problem among first- and second-generation Chinese-Canadians. They believed the brand’s Little MAC line of lipstick was both “too couture” and “low quality.” So to make it both accessible and desirable, MAC worked with Chinese fashion influencers to show Little MAC’s quality and versatility in social posts. Contesting and outreach increased reach by 197%, surpassing its goals by 250%.


H&M Canada WeChat

H&M Canada taps AVC to launch WeChat Account

H&M Canada taps AVC to launch WeChat Account

AVC created an always-on and bilingual content marketing strategy for the brand’s first ever owned WeChat account.  We drove engagement through contest promotions via fashion and beauty influencers in Toronto and Vancouver, representing the Mainland, Hong Kong and Taiwanese segments.  In less than one year, the unique followers surpassed 100,000 –something no other brand in Canada has been able to replicate to date.

H&M Canada WeChat

Frédéric Tavoukdjian, President H&M Canada, tells strategy that the brand wanted to extend H&M’s presence on the popular and growing platform, which has more than 1 million active users in Canada. He says H&M was “very happy with the results” with respect to follower numbers.

H&M’s global teams are currently creating app content that the brand can adapt to make locally relevant for Canada – including local initiatives with influencers, special offers, and other customer events.