Challenge

Death is not a subject that’s talked about openly and easily in many cultures. Arbor presented us with the challenge of finding a respectful, yet creative and engaging way to promote their services among Chinese Canadians, without offending the community or attaching negative associations with the brand.

Solution

We steered away from imagery and copy associated with death that’s typically found in funeral and cemetery services ads. Instead we used large punctuation marks executed in Chinese calligraphy to grab the audience’s attention and create a connection based on familiarity and aesthetic appeal. As well, we added thought-provoking headlines in Chinese to pique the target audience’s interest.

Arbor Memorial
Arbor Memorial
Arbor Memorial

Important notice to our valued clients, partners and vendors

As of March 23, 2020 our corporate office is closed in accordance with the government of Ontario shutdowns.

All AVC employees are safe, healthy, accounted for and happily working from home (okay, some more than others)! If you’re trying to reach us by phone please try us by email first—or via our new virtual switchboard: hello@avcomm.ca.

As we go forward, we’ll be sure to keep you updated, and know that we always value your questions, ideas and feedback.

 

 

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