Challenge

To develop a digital advertising campaign that drives engagement and acquisitions, across a diverse ethnic Canadian base.

Results

The ethnic campaign exceeded the target leads for the campaign by 25+% and delivered a 10% more effective Cost per Acquisition (CPA) when compared to mainstream campaigns. Of interest, the Chinese platform WeChat delivered the highest click-through rate more than 10x benchmark.

BMO Financial
G E T  I N  T O U C H

Let more roads lead to you.

In Canada, multicultural is mainstream. We get that – and all the nuances that go with it. Look forward to connecting with you!

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