Challenge

To drive sales during the annual Level Up sales event targeting a growing customer segment, Chinese Canadians.

Solution and Results

Leveraged WeChat and Weibo (in-language social media that Chinese Canadians use) and targeted the three cities across the country with the largest Chinese Canadian populations – Toronto, Vancouver and Montreal. Total impressions for the campaign were 400% better than the plan.

Canon Chinese
G E T  I N  T O U C H

Let more roads lead to you.

In Canada, multicultural is mainstream. We get that – and all the nuances that go with it. Look forward to connecting with you!

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