Challenge

Increase awareness of Guerlain’s skincare line, Abeille Royale, among Chinese Canadian women to grow online and retail sales.

Solution and Results

We tapped into the most popular and widely used Chinese social media channels – WeChat and Weibo – targeting the two geographic locations in Canada with the highest number of Chinese Canadians interested in luxury brands. Our custom content exceeded targets 112%.

Guerlain Paris

Important notice to our valued clients, partners and vendors

As of March 23, 2020 our corporate office is closed in accordance with the government of Ontario shutdowns.

All AVC employees are safe, healthy, accounted for and happily working from home (okay, some more than others)! If you’re trying to reach us by phone please try us by email first—or via our new virtual switchboard: hello@avcomm.ca.

As we go forward, we’ll be sure to keep you updated, and know that we always value your questions, ideas and feedback.

 

 

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