Challenge

The challenge was a first of its kind in the industry – H&M not only wanted us to launch and manage their WeChat official account, they also wanted to grow their followers from 0 to 100,000 in the first year – a milestone that no other Canadian brand has achieved.

Solution and Results

AV created a year long always-on and bilingual content plan for the brand’s first ever owned WeChat account and drove engagement through contest promotions, and through fashion and beauty influencers in Toronto and Vancouver, representing the Mainland, Hong Kong and Taiwanese segments. We also hosted a launch event to promote H&M’s WeChat account, where the influencers invited their followers to attend the event. Other social media channels such as Weibo and WeChat were also used to attract new followers. The results were truly amazing as we not only achieved the impossible target of 100,000 WeChat followers with the first year, but we also got around 55,000 unique views on the content. The numbers of followers are still growing, and so is the reach of H&M among the Chinese audience.

H&M Canada WeChat

Important notice to our valued clients, partners and vendors

As of March 23, 2020 our corporate office is closed in accordance with the government of Ontario shutdowns.

All AVC employees are safe, healthy, accounted for and happily working from home (okay, some more than others)! If you’re trying to reach us by phone please try us by email first—or via our new virtual switchboard: hello@avcomm.ca.

As we go forward, we’ll be sure to keep you updated, and know that we always value your questions, ideas and feedback.

 

 

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