Challenge

With increasing competition from new global and local players in the digital remittance market, Western Union sought to acquire new digital customers and convert traditional retail customers to the new Western Union App.

Solution and Results

Understanding that some people often need help adopting new technology including getting familiar with a new financial app, we created our own version of “Geek Squads” – called “WU Crews” to help new and existing customers to start using the Western Union App.

Western Union

© 2021 AVC. All rights reserved. Privacy Policy

Privacy Preference Center