With increasing competition from new global and local players in the digital remittance market, Western Union sought to acquire new digital customers and convert traditional retail customers to the new Western Union App.
Understanding that some people often need help adopting new technology including getting familiar with a new financial app, we created our own version of “Geek Squads” – called “WU Crews” to help new and existing customers to start using the Western Union App.
As a leader in international money transfers, Western Union has a strong interest in reaching multicultural communities across Canada moving money across 200 countries.
CategoryServicesYear2019