Challenge

Winners asked us to help educate Chinese and South Asian Canadians, both men and women, about Winners’ key draw as a department store – “famous brands for less”. They wanted to get these key audiences to engage with Winners online and step into the stores to experience what Winners has to offer.

Solution and Results

AV create customized ethnic-led content and media targeting Chinese and South Asian segments. The content was relevant and exciting, and promoted Winners’ key messages in the languages of these multicultural communities. We also used key influencers with real influence in the community. The result? We drove over 6.5M impressions or 223% of their plan.

Winners WeChat
Winners Canada

Important notice to our valued clients, partners and vendors

As of March 23, 2020 our corporate office is closed in accordance with the government of Ontario shutdowns.

All AVC employees are safe, healthy, accounted for and happily working from home (okay, some more than others)! If you’re trying to reach us by phone please try us by email first—or via our new virtual switchboard: hello@avcomm.ca.

As we go forward, we’ll be sure to keep you updated, and know that we always value your questions, ideas and feedback.

 

 

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