Joycelyn is responsible for directing the growth and strategic focus of AVcommunications and its subsidiary media division, Digital Avenue East (DAVE). She establishes and executes strategic operational plans that echo the company’s objectives and priorities—guaranteeing mutual success for both clients and the agency.
Prior to joining AVcommunications, Joycelyn served as marketing leader across a variety of industries including, financial, non-profit, retail and technology. She led the Product Marketing team for Western Union in Canada, driving multicultural product development and pricing as well as innovative campaigns with agent/partner brands: Scotiabank, Walmart, Sobeys, Safeway and BMO Financial. In 2015, Joycelyn launched the digital business for Western Union in Canada, driving a significant transformation for the brand, which led to her appointment as Global Customer Engagement Marketing Go-To-Market leader for over 200 countries.
As AVcommunications’ business head, Joycelyn brings a strong knowledge base in digital, performance marketing and customer journey based integrated strategy. She is a self-professed data/analytics/KPI “geek” and will gladly build a custom dashboard for any client looking to model “how their marketing campaign contributed to business results.”
Joycelyn’s storied marketing career further propels AVcommunications’ ability to deliver impactful, effective, and measurable success for its clients—all in conjunction with the agency’s vision of being a primary advocate for the multicultural communities it connects with and serves.