Joycelyn is responsible for the strategic vision and business strategy of AVcommunications and its subsidiary media division, Digital Avenue East (DAVE).
With over 20 years’ experience, prior to joining AVcommunications, Joycelyn served as global marketing leader across a variety of industries including, financial, non-profit, retail and technology. She led the Product Marketing team for Western Union in Canada, driving multicultural product development and pricing as well as innovative campaigns with agent/partner brands: Scotiabank, Walmart, Sobeys, Safeway and BMO Financial. In 2015, Joycelyn launched the digital business for Western Union in Canada, driving a significant transformation for the brand, which led to her appointment as Global Customer Engagement Marketing Go-To-Market leader for over 200 countries.
As AVcommunications’ executive leader, Joycelyn brings a strong knowledge base in digital, performance marketing and customer journey based integrated strategy. She is a self-professed data/analytics/KPI “geek” and will gladly build a custom dashboard for any client looking to model “how their marketing campaign contributed to business results.”
Joycelyn’s storied marketing career further propels AVcommunications’ ability to deliver impactful, effective, and measurable success for its clients—all in conjunction with the agency’s vision of being a primary advocate for the multicultural communities it connects with and serves.