Anna Maramba partner AVcommunications

Anna Maramba

Partner

Anna is the operations captain of the agency. She ensures that the day-to-day activities of the organisation support the overall strategic direction of the company.
Prior to moving to Canada from the Philippines in 2003, Anna enjoyed an exciting career as an interior designer for renowned firm Robarts Interiors & Architecture. But little did she know she would embark on an entrepreneurial career path in her new home country. After observing a need for a channel by which traditional advertisers could connect with multicultural populations, she and Marvi Yap co-founded AV Communications—envisioning an advertising agency that would successfully engage and address the interests of the nation’s diverse cultural communities. This vision has come true many times over.
In addition to overseeing the agency’s administrative functions, Anna establishes strategic, creative and results-oriented Canada-wide event activations. With a keen focus on delivering value for clients, she develops and harnesses media partnerships while executing innovative strategies that challenge the media ecosystem.
A sought-after speaker and resource person, she has been invited by renown organisations and educational institutions such as Rotman School of Management Women in Business Leadership Symposium, Women’s Immigrant Journeys Gala by the Working Skills Centre, Academy of Computer & Employment Skills.
Anna believes in the significance of a diverse society, and this advocacy is at the crux of her work with the agency. By ensuring that the everyday activities of the organisation operate in alignment with the core values of the company, other players in the niche market are challenged to meet the standards that AV Communications has set for itself—and the bar is always set high.
Marvi Yap partner AVcommunications

Marvi Yap

Partner

Marvi steers the creative, strategic, and innovative direction of the agency.
Born in the Philippines, Marvi began her advertising career while working for Foote, Cone and Belding (Manila). Upon moving to Canada, she and Anna Maramba observed that the traditional, blanket methods of advertising failed to take advantage of the opportunity to address and engage the highly diverse population of the country. Equipped with a strategic vision—and emboldened by an entrepreneurial spirit—Marvi and Anna founded AV Communications, an agency that offered turnkey solutions for advertisers to reach multicultural consumers.
Marvi’s astute understanding of the industry, coupled with her value-creation mindset, has allowed AV Communications to stand out and differentiate itself in a niche market. The agency’s roster of blue chip clients is a testament of that accomplishment. Apart from heading business development, Marvi also oversees the deliverables from the agency’s team of creative directors and account managers, ensuring that clients’ objectives and expectations are met from a business and creative standpoint.
Marvi is a resource speaker who has given numerous insightful talks on multicultural marketing at industry conferences in Toronto and Vancouver. She has also been quoted in several industry publications. Marvi’s achievements as a woman entrepreneur has been chronicled in the Globe and Mail, Toronto Star, Money Sense and Financial Post.
Marvi’s advocacy is evident in her steadfast commitment to elevate the standards of multicultural advertising, and that entails more than just keeping a finger on the pulse of the industry. Marvi has the depth and breadth of experience to identify the strategic and social value of having the worlds of traditional advertising and multicultural marketing intersect—in ways that are authentic and meaningful. This has been the cornerstone of her success in the industry.
Shaharyar Irfan business development lead AVcommunications

Shaharyar Irfan

Business Development Lead

Shah is responsible for developing new business strategies for AVcommunications as well as manages some of the Agency’s major accounts.
He has over 10 years of experience in marketing, advertising and shopper marketing.
At AVcommunications, Shah has successfully handled global accounts and industry leaders such as Western Union, Cineplex, Elizabeth Arden, Estee Lauder, BMW and Toyota. He has spearheaded the development and execution of nationwide campaigns and instrumental in the continuous growth of existing accounts as well as acquisition of new ones. As a project lead, he oversees both digital and traditional campaigns and is accountable for its success.
As a new business lead, he takes an active role in responding to RFP’s. Recently, he led an RFP pitch for AMEX which involved managing the digital and creative team into successfully getting shortlisted.
Shah heads DAVE (Digital Avenue East), a Chinese media subsidiary of AVcommunications, focusing on WeChat advertising. He is responsible for client acquisition and overall business growth for this unit. He oversees product development, working closely with a Chinese content team.
Before moving to Canada, Shah was the marketing and advertising manager of Metro a leading retail chain in Pakistan where he was responsible for increasing sales through marketing, promotions, loyalty programs and merchandising.
Shah holds an MBA in Marketing at the Lahore School of Economics.
Joyce Lau media lead AVcommunications

Joyce Lau

Media Lead

Joyce is a media strategist and planner at AVcommunications and has been a part of the agency for over 7 years. Her mandate is to turn media briefs into strategic, performance-driven campaigns in traditional, social and digital channels.
With her at the helm of our media services, AVcommunications was one of the early movers in embracing digital channels for multicultural campaigns. She keeps the agency digitally in-the-know by bringing in fresh and innovative ideas on how to turn mainstream media tools into an ethnic-smart targeting tool. Her strategic collaboration among various media partners have given the agency the edge to offer unique services that truly add value to our client’s business.
Aside from being a multicultural media expert, Joyce has relevant experience in heading major projects for the agency’s experiential division. From recruitment, to training to leading teams in multiple event activations in various ethnic festivals. This has given her the unique perspective of seeing how grassroots can be turned into a media channel and how both can be creatively integrated.
Prior to AV Communications, Joyce has always worked in a creative field. Her placements include running the operations of an architect-interior design firm and art gallery in Toronto. Joyce studied at Humber-Guelph and holds a Bachelor’s degree in Creative Advertising.
zeno lam creative director AVcommunications

Zeno Lam

Creative Director

Zeno has over 25 years of experience working in the advertising and design industry. He has been with AVcommunications’ for over 10 years and as creative director, is responsible in overseeing all creatives meet high standards.
Prior to joining AVcommunications, Zeno worked in JWT Hong Kong. In addition to his solid experience in print, TV and graphic design, Zeno is a versatile digital professional – an adept videographer/ editor and a seasoned creator of online experiences. His versatility extends to writing insightful Chinese copy that has won creative awards.
Zeno’s technical skills include building websites with HTML5, PHP, Javascript. An avid follower of digital trends, he seamlessly adapts to the latest and greatest technology to create digital assets. From animated web banners to email blasts to responsive websites and online videos, his experience as a digital creative runs the gamut of all digital formats and platforms. He is responsible for the agency’s SEO.
Zeno is the lead behind many award-winning artworks from BMW, McCormick, Estee Lauder and World Vision. He has been part of the jury at several multicultural marketing award shows.
Loiee Pangan creative director AVcommunications

Loiee Pangan

Creative Director

Loiee is a whole-brain creative director. He ensures that the agency’s creative output is not only crisp, compelling and relevant, but strategically sound as well. Nothing escapes his critical thinking – in whatever language it may be. He has been with the AVcommunications for over 8 years.
Loiee began his advertising career 24 years ago in Lintas Manila and moved to Saudi Arabia as the agency’s copy and branding watchdog for Bozell.
Over the years, Loiee has sharpened his creative expertise to include digital copy and content generation. He works closely with the digital team to make sure that SEO strategies are considered when writing for online channels.
Aside from being AVcommunication’s copy chief, Loiee makes killer presentation decks, stitches interesting social media videos and constructs larger than life product mock-ups. He likewise was part of the team that won awards for some of the agency’s digital projects such as Western Union’s “5 for 50” campaign that won the prestigious Cassies.