Shah is responsible for developing new business strategies for AVcommunications as well as manages some of the Agency’s major accounts.
He has over 10 years of experience in marketing, advertising and shopper marketing.
At AVcommunications, Shah has successfully handled global accounts and industry leaders such as Western Union, Cineplex, Elizabeth Arden, Estee Lauder, BMW and Toyota. He has spearheaded the development and execution of nationwide campaigns and instrumental in the continuous growth of existing accounts as well as acquisition of new ones. As a project lead, he oversees both digital and traditional campaigns and is accountable for its success.
As a new business lead, he takes an active role in responding to RFP’s. Recently, he led an RFP pitch for AMEX which involved managing the digital and creative team into successfully getting shortlisted.
Shah heads DAVE (Digital Avenue East), a Chinese media subsidiary of AVcommunications, focusing on WeChat advertising. He is responsible for client acquisition and overall business growth for this unit. He oversees product development, working closely with a Chinese content team.
Before moving to Canada, Shah was the marketing and advertising manager of Metro a leading retail chain in Pakistan where he was responsible for increasing sales through marketing, promotions, loyalty programs and merchandising.
Shah holds an MBA in Marketing at the Lahore School of Economics.