Anna Maramba partner AVcommunications

Anna Maramba

Co-founder

Anna is the operations captain of the agency. She ensures that the day-to-day activities of the organisation support the overall strategic direction of the company.
Prior to moving to Canada from the Philippines in 2003, Anna enjoyed an exciting career as an interior designer for renowned firm Robarts Interiors & Architecture. But little did she know she would embark on an entrepreneurial career path in her new home country. After observing a need for a channel by which traditional advertisers could connect with multicultural populations, she and Marvi Yap co-founded AVcommunications—envisioning an advertising agency that would successfully engage and address the interests of the nation’s diverse cultural communities. This vision has come true many times over.
In addition to overseeing the agency’s administrative functions, Anna establishes strategic, creative and results-oriented Canada-wide event activations. With a keen focus on delivering value for clients, she develops and harnesses media partnerships while executing innovative strategies that challenge the media ecosystem.
A sought-after speaker and resource person, she has been invited by renown organisations and educational institutions such as Rotman School of Management Women in Business Leadership Symposium, Women’s Immigrant Journeys Gala by the Working Skills Centre, Academy of Computer & Employment Skills.
Anna believes in the significance of a diverse society, and this is at the crux of her work with the agency. By ensuring that the everyday activities of the organisation operate in alignment with the core values of the company, other players in the niche market are challenged to meet the standards that AVcommunications has set for itself—and the bar is set high.
Marvi Yap partner AVcommunications

Marvi Yap

Co-founder

Marvi steers the creative, strategic, and innovative direction of the agency.
Born in the Philippines, Marvi began her advertising career while working for Foote, Cone and Belding (Manila). Upon moving to Canada, she and Anna Maramba observed that the traditional, blanket methods of advertising failed to take advantage of the opportunity to address and engage the highly diverse population of the country. Equipped with a strategic vision—and emboldened by an entrepreneurial spirit—Marvi and Anna founded AVcommunications, an agency that offered turnkey solutions for advertisers to reach multicultural consumers.
Marvi’s astute understanding of the industry, coupled with her value-creation mindset, has allowed AVcommunications to stand out and differentiate itself in a niche market. The agency’s roster of blue chip clients is a testament of that accomplishment. Marvi oversees the deliverables from the agency’s team of creative directors and account managers, ensuring that clients’ objectives and expectations are met from a business and creative standpoint.
Marvi is a resource speaker who has given numerous insightful talks on multicultural marketing at industry conferences in Toronto and Vancouver. She has also been quoted in several industry publications. Marvi’s achievements as a woman entrepreneur has been chronicled in the Globe and Mail, Toronto Star, Money Sense and Financial Post.
Marvi’s advocacy is evident in her steadfast commitment to elevate the standards of multicultural advertising, and that entails more than just keeping a finger on the pulse of the industry. Marvi has the depth and breadth of experience to identify the strategic and social value of having the worlds of traditional advertising and multicultural marketing intersect—in ways that are authentic and meaningful. This has been the cornerstone of her success in the industry.
AVommunications Managing Partner

Joycelyn David

Managing Partner

Joycelyn is responsible for directing the growth and strategic focus of AVcommunications and its subsidiary media division, Digital Avenue East (DAVE). She establishes and executes strategic operational plans that echo the company’s objectives and priorities—guaranteeing mutual success for both clients and the agency.
Prior to joining AVcommunications, Joycelyn served as marketing leader across a variety of industries including, financial, non-profit, retail and technology. She led the Product Marketing team for Western Union in Canada, driving multicultural product development and pricing as well as innovative campaigns with agent/partner brands: Scotiabank, Walmart, Sobeys, Safeway and BMO Financial. In 2015, Joycelyn launched the digital business for Western Union in Canada, driving a significant transformation for the brand, which led to her appointment as Global Customer Engagement Marketing Go-To-Market leader for over 200 countries.
As AVcommunications’ business head, Joycelyn brings a strong knowledge base in digital, performance marketing and customer journey based integrated strategy. She is a self-professed data/analytics/KPI “geek” and will gladly build a custom dashboard for any client looking to model “how their marketing campaign contributed to business results.”
Joycelyn’s storied marketing career further propels AVcommunications’ ability to deliver impactful, effective, and measurable success for its clients—all in conjunction with the agency’s vision of being a primary advocate for the multicultural communities it connects with and serves.
Shaharyar Irfan business development lead AVcommunications

Shaharyar Irfan

Business Director

Shah is responsible for developing new business strategies for AVcommunications as well as manages some of the Agency’s major accounts.
He has over 10 years of experience in marketing, advertising and shopper marketing.
At AVcommunications, Shah has successfully handled global accounts and industry leaders such as Western Union, Cineplex, Elizabeth Arden, Estee Lauder, BMW and Toyota. He has spearheaded the development and execution of nationwide campaigns and instrumental in the continuous growth of existing accounts as well as acquisition of new ones. As a project lead, he oversees both digital and traditional campaigns and is accountable for its success.
As a new business lead, he takes an active role in responding to RFP’s. Recently, he led an RFP pitch for AMEX which involved managing the digital and creative team into successfully getting shortlisted.
Shah heads DAVE (Digital Avenue East), a Chinese media subsidiary of AVcommunications, focusing on WeChat advertising. He is responsible for client acquisition and overall business growth for this unit. He oversees product development, working closely with a Chinese content team.
Before moving to Canada, Shah was the marketing and advertising manager of Metro a leading retail chain in Pakistan where he was responsible for increasing sales through marketing, promotions, loyalty programs and merchandising.
Shah holds an MBA in Marketing at the Lahore School of Economics.
zeno lam creative director AVcommunications

Zeno Lam

Creative Director

Zeno has over 25 years of experience working in the advertising and design industry. He has been with AVcommunications’ for over 10 years and as creative director, is responsible in overseeing all creatives meet high standards.
Prior to joining AVcommunications, Zeno worked in JWT Hong Kong. In addition to his solid experience in print, TV and graphic design, Zeno is a versatile digital professional – an adept videographer/ editor and a seasoned creator of online experiences. His versatility extends to writing insightful Chinese copy that has won creative awards.
Zeno’s technical skills include building websites with HTML5, PHP, Javascript. An avid follower of digital trends, he seamlessly adapts to the latest and greatest technology to create digital assets. From animated web banners to email blasts to responsive websites and online videos, his experience as a digital creative runs the gamut of all digital formats and platforms. He is responsible for the agency’s SEO.
Zeno is the lead behind many award-winning artworks from BMW, McCormick, Estee Lauder and World Vision. He has been part of the jury at several multicultural marketing award shows.
panorama of Banff National Park